Worn by: Keanu Reeves as John Wick
Reference: Carl F. Bucherer Manero
Brand: Carl F. Bucherer
The Manero AutoDate (reference 00.10908.08.13.01) achieves its most prominent product placement in the franchise during an extended fight sequence beneath a glass cupola on the Continental Hotel's roof, where Carl F. Bucherer promotional content and animations run visibly behind the glass walls for over ten minutes—widely praised as exceptionally organic product integration. The 38mm stainless steel watch with white dial and black alligator leather strap appears throughout the film, with Wick checking the time during combat sequences while wearing it on the inside of his wrist. The watch's 1960s-inspired design continues to parallel Wick's beloved 1969 Ford Mustang Mach 1, both representing timeless aesthetics. The slender 8.75mm automatic movement proves action-ready with its scratch-resistant sapphire crystal, surviving yet another chapter of gunfights and hand-to-hand combat.

Source: https://www.watch-id.com/sightings/carl-f-bucherer-manero-autodate-keanu-reeves-john-wick
Worn by: Ian McShane as Winston
Reference: Carl F. Bucherer Manero
Brand: Carl F. Bucherer
The Manero AutoDate (reference 00.10915.08.33.01) appears in the black dial variation, distinguishing Winston's watch from John Wick's white dial version while maintaining the same core design. The 38mm stainless steel case houses the automatic movement with date window at three o'clock, paired with a black leather strap. This represents the same model family worn by the protagonist but in a darker, more formal configuration—fitting for the urbane owner and manager of the Continental Hotel in New York. The watch choice reinforces Winston's position within the assassin underworld's hierarchy: sophisticated, authoritative, and adhering to the Continental's code of elegance and precision. The black-on-black aesthetic suits a character who operates from the shadows, managing a neutral sanctuary where the world's most dangerous professionals conduct business under strict rules.
