Worn by: Keanu Reeves as John Wick
Reference: Carl F. Bucherer Manero
Brand: Carl F. Bucherer
The Manero AutoDate (reference 00.10908.08.13.01) appears throughout the film with its 38mm stainless steel case, white dial with date window at three o'clock, and black alligator leather strap. The watch is powered by the automatic CFB 1965 caliber with 42-hour power reserve, housed in an ultra-slim 8.75mm case with scratch-resistant sapphire crystal and anti-reflective coating. John Wick notably wears the watch on the inside of his wrist—a military technique to protect timepieces during combat—as confirmed by co-director Chad Stahelski. The classic 1960s-inspired dress watch aesthetic suits an assassin who pairs lethal precision with impeccable tailoring. This represents the beginning of an extensive product placement partnership between Carl F. Bucherer and the franchise, with director Chad Stahelski becoming a brand ambassador in 2014.

Source: https://www.watch-id.com/sightings/carl-f-bucherer-manero-autodate-keanu-reeves-john-wick
Worn by: Willem Dafoe as Marcus
Reference: Carl F. Bucherer Manero
Brand: Carl F. Bucherer
Legendary assassin John Wick—known in the criminal underworld as "Baba Yaga" (the Boogeyman)—has retired from his violent career after marrying Helen, but her sudden death from terminal illness leaves him in deep mourning. Helen arranges for a final gift to be delivered posthumously: a beagle puppy named Daisy to help John find hope and purpose. When Russian mobster Iosef Tarasov and his thugs encounter John at a gas station, steal his prized 1969 Ford Mustang Mach 1, break into his home, beat him, and kill Daisy, John unleashes the remorseless killing machine within and seeks vengeance. Iosef's father Viggo Tarasov—a powerful crime lord and John's former employer who understands the magnitude of his son's fatal mistake—puts a $2 million bounty on John's head and hires Marcus, a veteran sniper assassin who served as John's mentor and close friend. Rather than killing his former protégé, Marcus secretly protects John from other assassins throughout his rampage through New York's criminal underworld. When rival assassin Perkins attempts to kill John at the Continental Hotel (violating the sanctuary's strict no-killing rules), Marcus fires a warning shot from his sniper position to alert John. After John tracks down and kills Iosef in a safe house, Perkins reveals Marcus's duplicity to Viggo, who has him tortured and executed. Winston, the Continental's manager, later has Perkins killed for breaking the hotel's sacred rules and informs John of Viggo's escape attempt, leading to John's final confrontation with the crime boss at New York Harbor. The Carl F. Bucherer Manero AutoDate (reference 00.10915.08.33.01) features a black leather strap and automatic movement—a refined, understated timepiece befitting Marcus's character as a disciplined, experienced professional assassin and father figure who operates from the shadows with precision and loyalty.
